Branding

What it is

Brand identity designed as a system. We work out what the business needs to communicate, then design the mark, the type, the colour and the rules that let a small team apply them consistently without a designer in the room.

A logo is one output. The system around it is what keeps a brand recognisable two years later.

Who it is for

• New businesses that need a complete identity before launch

• Established businesses whose identity has drifted across menus, signage, social and web

• Product companies that need the brand and the interface to feel like one thing

• Founders who want an identity that scales without constant redesign

Problems it solves

The logo exists but every new piece of collateral looks slightly different. Print and digital were designed by different people at different times. Staff improvise because there is no rule to follow. The brand looks smaller than the business behind it.

What we deliver

• Logo and mark, with the variations real use requires

• Typography and colour system

• Application across the touchpoints that matter for the business: web, print, signage, social

• Brand guidelines written for the people who will actually use them

• Source files and asset packs ready for print and digital

Process

1. Understand. What the business does, who it serves and where the identity will live.

2. Direct. Agree the direction before any mark is drawn, so the work has a brief to be judged against.

3. Design. The identity system, tested against the real touchpoints rather than a mockup.

4. Hand over. Guidelines, files and a walkthrough so the system survives without us.